Direct Response Marketing Features and How Techniques
Direct response marketing is a type of marketing strategy that is created to evoke immediate response and compel prospects to take some specific action such as opting to your email list, calling you for more information, placing an order or being directed to your site.
Characteristics of a Direct Response Marketing
When someone responds, you can identify the ad and media was responsible for generating that response. This differs with social media or brand marketing as nobody will ever know what ad forced you to buy a certain product.
Can be Measured
Since you know the ads being responded to and how many sales you have acquired from each one, you can measure the effectiveness of each ad. You can the drop or change any advertisements that are not providing any returns on investment.
Direct response marketing uses a compelling message of strong interest to your selected prospects. It makes use of attention-grabbing headline with a sturdy sales copy that is salesmanship print. Often, the advertisement looks more like an editorial than an ad hence making it three times more likely to get read.
It has a Specific Offer
The ad usually makes specific value-packed offer. The aim here is not to make sales out of the ad, but to push the prospect into taking the next action.
It is Response Demanding
In most instances, direct response advertising has a call to action compelling the prospect to do something specific. It also has a means of response and the capture of these responses.
Techniques for Direct Response Marketing
All direct response marketing techniques must reduce the barriers to response. Clearly define what your consumer needs to do so as to respond to your marketing. Offer numerous ways through which the prospects can respond and clearly spell them out and do it frequently.
Pople love to get something for free. Along with your product or service, be sure to include a freebie like a sample, free webinar, booklet or newsletter. Make sure that the extra product has a price value attached to it to have your customers quantify what they are getting for free. This serves as an extra inducement to value-oriented customers who otherwise might be undecided about responding.
Offer Specific Statistics
Cite statistics on the success of your product. Emphasize positive results and stress the popularity of what you are selling. Many consumers like the sense of reassurance that this gives them that other customers have also enjoyed the product they are contemplating.
Set a Time Limit
Create a sense of urgency around your product in your ad or message. Have a discount price offer and explain that it is only good for a short period. This way, you can encourage your customers to stop procrastinating and make a decision.
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