Sally PuAi think advertising: a review carefully in the face of the public concern

s editorial

face the hot social public opinion, to relevant government departments need of special caution. Even if there is no problem, also needs to give sufficient evidence, proof and explanation, to resolve the public doubts, but not with a & other; Not found illegal & throughout; Or any simple negative answer to cope with public opinion.

according to the xinhua news agency, recently, the national food administration of drug safety in zhejiang province obliged the food and drug administration, immediately review of Sally PuAi thought product advertising content, to further strengthen the regulation of drug advertisement examination work, strict drug advertisement examination procedures and standards, strictly examine and approve advertisements. During the period of review, the enterprise has the initiative & comprehensive off of other Sally PuAi, eye drops & throughout; Advertising.

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zhejiang & other; Sally PuAi, eye drops & throughout; Advertising approval document shall be the responsibility of the zhejiang province food drug administration examination and approval, prior to that, advertising, zhejiang province, according to the monitoring center control system did not find the relevant & other; Sally PuAi, eye drops & throughout; The illegal advertisement.

look from the wording of the national food administration of drug safety, is the requirement & other food drug administration in zhejiang province; Throughout the review &; . Although not confirmed Sally PuAi thought illegal advertising, but & other; Instruct & throughout; Around the choice of words, as well as to further strengthen the regulation of drug advertisement examination with particular emphasis on, reflects the prudent and strict attitude.

national drug safety administration of the order review, is actually a positive response of the question to the public. Face the hot social public opinion, to relevant government departments need of special caution. Even if the product is no problem, also needs to give sufficient evidence, proof and explanation, to resolve the public doubts, but not with a & other; Not found illegal & throughout; Or any simple negative answer to cope with public opinion.

otherwise, the public is not welcome, public opinion could easily calm. To Sally PuAi think whether advertising law, the public doubts, 1 & other; Not found illegal & throughout; , is clearly not enough, fortunately, national food drug safety administration of the response showed consistent prudence and professional style of work.

in the face of doubt, prior to this, Sally PuAi clarification announcement on question, reference in 1995, completed in 1998 clinical trial results, said eye drops to delay the development of age-related cataract and have certain effect to improve or maintain eyesight, curative effect. The problem is that a clinical trial, 20 years ago did not reach consensus in the industry.

on December 6, national food drug safety administration told zhejiang food drug administration in accordance with the pharmaceutical administration law consistency and quality of generic drugs and curative effect evaluation of relevant regulations, supervise and urge enterprises to start the clinical effectiveness of test as soon as possible, also let Sally PuAi of real clinical effects & other; Mount & throughout; Pending.

in fact, whatever how the actual effect of this product, just look at Sally PuAi advertising language, there are many problems.

in the first place, Sally PuAi thought to advertising for printed words, such as & other Fuzzy drops, ghosting, shadow drops & throughout; & other; A little pain, insist on drop & throughout; & other; Cataracts can’t see, Sally PuAi drop eye & throughout; And so on, with a strong contrast & other; Assertions & throughout; And & other Guarantee & throughout; , easy to ignore the adverse symptoms, superstition and drug safety, mislead consumers has been suspected of violating the “advertisement law” article 16 clear & other; Medical care, drugs, medical devices ads must not contain any said efficacy, security assertions or that may not be that cure rates or efficient & throughout; .

second, Sally PuAi think another suspected of touch & other; The red line & throughout; , is the cause & other; The public misconception & throughout; . According to the released drug advertisement examination standard, over-the-counter advertising may make use of the public is the lack of medical knowledge, use the public to understand and easy to cause confusion of terms of medicine, pharmacy, public misunderstanding of drug efficacy and safety.

leaf through Sally PuAi, product manuals, indications for & other; Throughout early age-related cataract &; , but in a kind of insect PuAi eye drops in video ads, no & other; Throughout early senile &; Words, intentionally use smaller font, it is difficult to identify color processing & other; Throughout early senile &; Language, also easy to make consumers misunderstanding on drug efficacy.

I hope the results of the review, can respond to public opinion on these specific issues, and focused on the question of public medical professionals and make reasonable explanation. Relevant agencies and departments in the face of widespread public concern, patient, serious and prudent attitude, is the proper attitude.

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